Surfing the World Wide Web in search of an esthetic surgeon, you are likely to encounter recurring words. “Art” (and its derivatives “artistic” and “state-of-the-art”); “Excellence”; “Premier” and my all time favorite “Finesse” will be found with adjectives and superlatives like “best”; “only” and “‘first”, all intended to attract prospective patients. Inadvertently, these words also create a haze as different websites blend together through similar and at times confusing verbiage.
Let us agree on certain principals: You will find none of this in my practice. I dislike hype. My results are to be judged based on their own merit and with the understanding that beauty is in the eye of the beholder.
There are no contests out there deciding who is the best esthetic surgeon around. There is no local, state or national ranking. Our peer-reviewed presentations are too technical to be of interest to the public at large. In other words, just use your eyes to pick results that are to your liking and trust your senses when you go in for a consultation.
What then constitutes a successful esthetic practice? Three common traits in my opinion: Safety; Professionalism and a Pleasant Experience.